The UBC Diploma in Marketing & Sales Management is a three-year, part-time program aimed at today’s leaders in marketing and sales management.
The program is designed and taught by Sauder’s award-winning marketing faculty and is focused on providing sales and marketing professionals with the skills and best practices to perform at the highest level in their organizations. The curriculum is applied, hands-on, and industry relevant.
Graduates of the program receive the UBC Diploma in Marketing and Sales Management as well as the Certified Marketing Executive® (CME®) industry designation from SMEI Vancouver.
The course is sponsored by the Sales and Marketing Executives International of Vancouver (SMEI Vancouver), a professional association dedicated to training, education, and excellence. The course is offered by the Sauder School of Business at the University of British Columbia, a Faculty recognized as one of Canada’s leading business schools. The course instructors are chosen for their ability to interpret and convey the most important ideas in the field of marketing to practicing managers.
The course is three years in length. Instruction is at the university level. The first year focuses on marketing and customer relationship management. It is both immediately useful on the job and preparatory for future responsibilities. Second year develops new skills. It introduces the tools of market research and applied financial management. Third year broadens perspectives. It is devoted to the development of an integrated framework for strategic marketing. Classes meet on Monday evenings throughout the academic term at the University of British Columbia. In addition, each year includes at least one major workshop.
Graduates of the three year program receive the coveted "Certified Marketing Executive"® (CME®) designation. Successful completion of the first year of the program earns the "Certified Sales Executive"® (CSE®) designation.