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How do you select a great sales education or training program?
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There is much rubbish in the world of sales education and training. Many training and educational institutions drive on their ‘brand value’ or marketing power. Unfortunately there can be much said about the quality of these so called high quality sales development programs.

10 criteria for selecting a great sales educational or training program

Before you make your choice we recommend strongly to verify a sales training or educational program according to the following 10 points:

  1. Quality and completeness of the program
  2. Practical use, applicability to the work field and way of examination
  3. Personal guidance and coaching possibilities
  4. Possibilities to acquire knowledge via online, blended learning, in-class, in company, follow-up courses and continuing education possibilities.
  5. Track record of trainers
  6. (inter)national recognition of the program
  7. Official (inter)national accreditations of the level of the program
  8. Official (inter)national certification and register titles that require continuing education to maintain title
  9. Track record of the educational or training organization
  10. Recommendations of others

For the Dutch region we recommend: ‘Sales Leadership Academy’ who fits all criteria.

For other regions please check our partner page.

Please consider to become a SMEI member. We are dedicated to help you with your personal development in the world of sales & marketing on all levels. Click here.




Sales and Marketing Executives International, Inc.
PO Box 1390
Sumas, WA 98295 USA

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