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How to make your product a celebrity in the news … and give it legs to keep on running!
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SMEI-MN seminar will help you identify the most powerful 
and relevant PR and social media tactics for your business

When: 5/22/2014
From 7:15 AM to 9:00 AM
Where: Woman’s Club
410 Oak Grove St.
Minneapolis, Minnesota  55403
United States
Presenter: Heather Champine & Heather Stetler
Contact: SMEI

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To get a reporter’s attention, should you send a press release or a Tweet? And once a story runs in the media, how can you multiply its impact? How much time should you spend on content syndication? Do you even know how to get started?

If you’ve ever wondered how to get more media coverage for your business, and how to squeeze the most from every opportunity, then you should plan to attend the seminar: “How to make your product a celebrity in the news … and give it legs to keep on running!” The May 22 seminar, hosted by Sales & Marketing Executives International of Minnesota, will be presented by Media Relations, Inc. Partner and Vice President of Media Production Heather Champine and Social Media Community Manager Heather Stetler.

“Sales and marketing professionals often juggle a lot of responsibilities. Many find it difficult to find the time to even stay current on PR and digital marketing strategies, let alone to implement them. With this seminar, we will zero in on precisely what you need to know to get noticed in the media and online,” says Champine.

Among the topics to be discussed are:
•    Why publicity is often more effective than advertising
•    Why you should view reporters and producers as an inexpensive extension of your national sales force
•    The importance of customizing your approach
•    How to routinely extend the reach of each media placement
•    The best types of content to post to post to your blog, Facebook and Twitter
•    Do you need a Google+ account?
•    What is content syndication and what’s the best way to start using it?

Champine and Stetler are hands-on public relations and digital marketing professionals who use the strategies they discuss every day to increase their clients’ visibility. Their advice will help clear away the confusion, saving you time and improving your results.

Heather Champine, Partner, Vice President 
of Media Production, Media Relations, Inc.

Heather has been teaching clients how to harness the power of publicity to sell products since 1997. Her expertise lies in marketing consumer products and services so that they are deemed newsworthy by the media. She leads an entire publicist team in securing radio, TV, print and online news coverage for her clients. Heather is our strategy guru. She can take a complex scenario and determine how best to utilize publicity to reach client goals.


Heather approaches the Internet as both an adjunct and extension to PR, and as a stand-alone content channel. Her expertise lies in understanding how to capitalize on the content and marketing tools available to draw the most attention to clients’ information. 

Registration Fees

Professional Member: $30
Free Trial Member: $30
Executive Member: Included with Membership
Visitor:  $60
Full-Time Student:  $20






Sales and Marketing Executives International, Inc.
PO Box 1390
Sumas, WA 98295 USA

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