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SMEI Modern Marketing Principles Certificate Program
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SMEI Modern Marketing Principles Certificate Program

This course offers insights into the marketing of products, services, and ideas. It presents marketing essentials for operating in small businesses, corporate settings, and not-for-profit organizations. The course deals with the central focus of marketing, which is the exchange of value between people and / or organizations.

 Export to Your Calendar 4/29/2019
When: Monday, April 29, 2019
Where: United States

Online registration is available until: 4/27/2019
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Current and Core Concepts

The SMEI Modern Marketing Principles Certificate Program will give you up-to-date content framed with marketing trends that industry professionals use every day. Along with learning what’s new in marketing, you will get content on fundamentals such as market research and segmentation, product marketing, brand management, the power of promotions, and how to build a marketing plan.

Hands-on, Practical Skills

Packed with real world examples that you can relate to and when combined with Video Case Studies, the SMEI Modern Marketing Principles Certificate Program is guaranteed to provide you an opportunity to improve and practice your marketing skills.

Real-world Cases

The Video Case Studies included in the SMEI Modern Marketing Principles Certificate Program let you put your learning to the test as you face real marketing problems experienced by actual businesses. The 13 video case studies present a wide range of issues to solve, including dilemmas with product creation, packaging design, social media marketing planning, retail store layout, pricing, and more. 

Who Should Take This Course

If you can answer yes to any of these questions, this course is ideal for you:

  • Are you a seasoned marketing professional looking to update your knowledge with the framed with marketing trends that industry professionals use today?
  • Are you interested in pursuing a career in marketing but lack the knowledge or skills?
  • Are you a small business owner or entrepreneur that needs to learn how to build a solid marketing plan?

Program Contents

This course is completely online and will cover 16 chapters in the course textbook. Each week you will receive a lesson plan to keep you on track with your self-study for the 16-week duration, followed by a final exam.

Chapter 1 – Introduction to Marketing

Chapter 2 – Marketing Research

Chapter 3 – Segmentation and Target Marketing

Chapter 4 – Positioning

Chapter 5 – The Buyer Behavior Process

Chapter 6 – Introduction to Product Management

Chapter 7 – Services Marketing

Chapter 8 – Brands and Brand Management

Chapter 9 – Retail

Chapter 10 – Pricing Products and Services

Chapter 11 – Promotions Overview and Focus on Advertising

Chapter 12 – Digital Marketing and SEO

Chapter 13 – Social Media Marketing

Chapter 14 – Distributing Products

Chapter 15 – The Marketing Environment

Chapter 16 – The Marketing Plan and Analytics Process

Registration Fee

The registration fee includes access to the online learning portal, textbook, video case studies, chapter quizzes and a final exam.

$499 Visitor
$449 Member
$349 Professional Member
$199 Executive Member




Sales and Marketing Executives International, Inc.
PO Box 1390
Sumas, WA 98295 USA

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