Register by July 10, 2019 and save 50%!
Current and Core Concepts
The SMEI Certified Professional Marketer Exam Preparatory Course will give you up-to-date content framed with marketing trends that industry professionals use every day. Along with learning what’s new in marketing, you will get content on fundamentals such as market research and segmentation, product marketing, brand management, the power of promotions, and how to build a marketing plan. Successfully completing this course will provide you with the SMEI Certified Professional Marketer (SCPM™) designation for which you will receive a digital badge.
Hands-on, Practical Skills
Packed with real world examples that you can relate to and when combined with Video Case Studies, the SMEI Modern Marketing Principles Certificate Program is guaranteed to provide you an opportunity to improve and practice your marketing skills.
The Video Case Studies included in the SMEI Modern Marketing Principles Certificate Program let you put your learning to the test as you face real marketing problems experienced by actual businesses. The 13 video case studies present a wide range of issues to solve, including dilemmas with product creation, packaging design, social media marketing planning, retail store layout, pricing, and more.
Who Should Take This Course
If you can answer yes to any of these questions, this course is ideal for you:
- Are you a seasoned marketing professional looking to update your knowledge with the framed with marketing trends that industry professionals use today?
- Are you interested in pursuing a career in marketing but lack the knowledge or skills?
- Are you a small business owner or entrepreneur that needs to learn how to build a solid marketing plan?
This course is completely online and will cover 16 chapters in the course textbook. Each week you will receive a lesson plan to keep you on track with your self-study for the 16-week duration, followed by a final exam.
Chapter 1 – Introduction to Marketing
Chapter 2 – Marketing Research
Chapter 3 – Segmentation and Target Marketing
Chapter 4 – Positioning
Chapter 5 – The Buyer Behavior Process
Chapter 6 – Introduction to Product Management
Chapter 7 – Services Marketing
Chapter 8 – Brands and Brand Management
Chapter 9 – Retail
Chapter 10 – Pricing Products and Services
Chapter 11 – Promotions Overview and Focus on Advertising
Chapter 12 – Digital Marketing and SEO
Chapter 13 – Social Media Marketing
Chapter 14 – Distributing Products
Chapter 15 – The Marketing Environment
Chapter 16 – The Marketing Plan and Analytics Process
The registration fee includes access to the online learning portal, textbook, video case studies, chapter quizzes and a final exam. Successfully completing this course will result in becoming certified as an SMEI Certified Professional Marketer (SCPM™) for which a digital badge will be issued.
Register by July 10, 2019 and save 50% off the following fees:
$349 Professional Member
$199 Executive Member