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Sales & Marketing Leadership Conference
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From Sweet Spot Marketing, Customer Profit Hacking to developing a Peak Performance Mindset, this unique conference will be hands on from live cooking demonstrations, team cooking and mindfulness exercises. Certainly not a conference as usual!

5/8/2017 to 5/9/2017
When: 6:00 PM
Where: Noordwijk

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Cookery Monday 8 May 2017

Location: Kookerij Culinary College 
Walserij 66, 2211 SL Noordwijkerhout, Netherlands 

18:00 - 22:00 Competitive Team Cooking & Dinner

Not knowing is an opportunity, not acting is stupidity… During the day you will have learned recipes to become more successful with your business. How do you work together with your team and others to make it all come together? In an entertaining and relaxing way you will be put to the test: to cook and enjoy a wonderful three course menu together with other participants under supervision of real chefs. (Optional Guest Tickets also available for your spouse/partner)



Mindful Tuesday 9 May 2017: Peak Performance Mindset workshop

Location: Gallery Klooster (old church in Noordwijk)

Main Street 96 
2202 EZ, Noordwijk (ZH)


The 6 Benefits of a Peak Performance Mindset:

  1. 38% Higher Sales
    Science fact: Happier salespeople sell 38% more!
  2. More salespeople reaching quota
    Science fact: More people with written goals and alignment with the "why" will reach their goals
  3. Fewer internal performance roadblocks
    Science fact: Anxiety, anger, low self-esteem and depression reduce sales performance to zero
  4. A Healthier sales team
    Science fact: People with a positive mindset about aging live 7.5 year longer
  5. Market leadership
    Science fact: Companies with a 5.6 :1 ration of positive to negative mindsets rank in the top 20%
  6. Lower cost
    Science fact: The impact of negative mindset and negative coping on American business is over $400 billion/year

The Peak Performance Mindset Workshop offers a cohesive framework that pulls together all elements for growing a peak performance mindset. The framework gives participants the awareness to identify areas of strength and opportunities for growth. Participants will learn the actions they can take to reach their quota, achieve their personal goals, enhance relationships, improve their focus, stretch resilience, and enhance productivity and well-being. The training is based on the latest research in positive psychology, cognitive-behavioral and brain science as it relates to the development of a peak performance mindset and how it can be improved and maintained. The Peak Performance Train-the-Trainer Workshop has been delivered to sales executives, C-Suite leaders, sales managers, and employees at companies such as SAP, ClearSlide, ConnectAndSell, Ring Central and Heartland Payment Systems to name a few. Evaluations from over 2,000 participants demonstrate the benefits of the Peak Performance Mindset training including: high-impact behavior, new sales records, greater team collaboration and a highly positive sales culture.

Join Willis Turner, President & CEO of SMEI, who will be a certified Peak Performance Mindset Trainer, in this new, innovative, and hands-on one-day workshop..

Benefits of a Peak Performance Mindset

  • Create a culture of peak performance through the enhanced attitudes and behaviors of sales managers and sales teams.
  • Increase the capacity of sales managers to excel in performing high-impact leadership and management behavior.
  • Strengthen the commitment to peak performance, including commitments to exceed quota, increase confidence and the behavioral strengths needed to excel in challenging work situations.
  • Create the ability to identify and overcome internal roadblocks and the ability to handle tough situations at work.
  • Expand self-awareness, positivity, mindfulness, no-limit thinking and perseverance.

Mindful Tuesday Agenda

  • 09:30 - 10:00 walk-in welcome of participants with coffee & cake
  • 10:00 - 12:00 Peak Performance Mindset Workshop Part 1 & 2: The Foundation of the Peak Performance Mindset; The Role of the "Inner CEO" and the 10 Peak Performance Mindset Behaviors
  • 12:00 - 13:00 Business Lunch
  • 13:00 - 14:30 Peak Performance Mindset Workshop Part 3 & 4: Self-Management Tools for Peak Performance; Practice Session
  • 14:30 - 15:00 Healthy Energy Break
  • 15:00 - 16:30 Peak Performance Mindset Workshop Part 5: Mastering the 3 Growth Strategies for Peak Performance
  • 17:00 - 19:00 Cocktail Hour (Optional Guest Tickets also available for your spouse/partner)


Registration Fees:

Registration fees are non-refundable after March 31, 2017. Prior to March 31 a cancellation fee of $75 applies. All fees are in USD.

Registration Fee:
$1575 Regular Non Member Registration

$1475 Member

$1295 Professional Member

$1095 Executive Member


Early Bird Discount: 15% if registration and payment received by March 31, 2017.




Sales and Marketing Executives International, Inc.
PO Box 1390
Sumas, WA 98295 USA

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