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From Sweet Spot Marketing, Customer Profit Hacking to developing a Peak Performance Mindset, this unique conference will be hands on from live cooking demonstrations, team cooking and mindfulness exercises. Certainly not a conference as usual!

 Export to Your Calendar 5/8/2017 to 5/9/2017
When: Monday, May 8, 2017
12:00 PM
Where: Noordwijk

Online registration is available until: 5/1/2017
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Cookery Monday 8 May 2017: Sweet spot marketing & Customer profit hacking 

Location: Kookerij Culinary College 
Walserij 66, 2211 SL Noordwijkerhout, Netherlands 


After attending this unique inspiring day, you will:

  • know how to easily optimize sales, marketing & finance to improve your bottom-line
  • have gotten insights on how to improve revenue, profits and customer retention rates significantly with less resources
  • know how to align sales, marketing and finance around a mutual perspective in order to get, keep & develop more customers
  • look back on an inspiring and fun day that brings you and your colleagues and peers closer together.

This day is especially meant for you if you are a manager or executive in sales, marketing or finance. You will get the most ROI out of this day when you bring a colleague from another department along. This day will help you align activities and will strengthen the team spirit of you and your colleagues.


This business event is called Cookery Monday, because we will take you along in an experience where we will give you some unique recipes. Business these days is not about having one or two unique ingredients/methods that will make you more successful. We should instead look at business like running a Michelin Star Kitchen. Success these depends ever more on the chef’s ability to come up with the right recipes to create something amazing. We will give you some great recipes of known and unknown marketing, sales & financial insights as ingredients to propell your business results to a higher level.


What does the menu/program look like?


12:00 - 13:00 Lunch with live cooking in front of Chefs


13:00 - 13:30 Walk-in welcome of participants with coffee & cake


13:30 - 14:45 Key-note One: "Sweet Spot Marketing", how people in sales & marketing only need to focus on 1% of their customers and prospects to double their profits.
Yes, we will show you it can be done. It’s a different way of looking at your data and combining it with a laser sharp focus on those customers and prospects where you can make a difference.


When sales & marketing departments join forces, based on the insights that will be handed to you during this key-note, your efforts become easier, more aligned and most of all more effective. This key-note will be presented by H. Ben Mastboom, Senior VP SMEI International & founder of the Sales Leadership Academy.


14:45 - 15:00 Healthy Energy Break


15:00 - 16:15 Workshop Two "Customer Profit Hacking", how sales & finance together can create a roadmap to ‘put the bottom line on top’
For every company, profitability is critical to growth and survival. Profits are necessary to enable companies to invest in the development of customers, products and markets. We specifically look at company profitability as the sum of all profits and losses made on sales to individual customers. However, it is an often-overlooked fact that customers are a source of revenue and profit as well as a source of cost and financial risk. Therefore, the Customer Profit Hacking method addresses two essential questions, which are: (1) How can we more accurately determine to what extent each customer contributes to the bottom line of the company and (2) What is the right allocation of effort and resources to each customer?


Customer Profit Hacking (CPH) is a universal method developed for B2B companies to increase their return on customer investment in a sustainable manner. This original methodology logically links value creation, customer profitability, customer satisfaction and cooperation between departments, ultimately leading to better long-term results for all stakeholders. This Keynote will be presented by one of the authors of the book “Profit Hacking”, drs. Wil Wurtz. He is a highly respected business consultant and thought leader in the international business scenery of Europe and Asia.


16:15 – 17:00 Panel discussion “Selling in the Age of Trump”

Times have changed. Instead of continuous globalization it looks like things have localized; we are dealing with Brexit, countries and parts of society are more and more polarizing, trade deals are being canceled and populists are causing major shifts in the political arena.


How does this effect sales, marketing and finance? Panelists from the international scene will discuss with you as a participant what the challenges are, how to avoid the pitfalls and navigate your way through new realities.


17:00 - 18:00 Happy Hour


18:00 - 22:00 Competitive Team Cooking & Dinner

Not knowing is an opportunity, not acting is stupidity… During the day you will have learned recipes to become more successful with your business. How do you work together with your team and others to make it all come together? In an entertaining and relaxing way you will be put to the test: to cook and enjoy a wonderful three course menu together with other participants under supervision of real chefs. (Optional Guest Tickets also available for your spouse/partner)



Mindful Tuesday 9 May 2017: Peak Performance Mindset workshop

Location: Gallery Klooster (old church in Noordwijk)

Main Street 96 
2202 EZ, Noordwijk (ZH)


The 6 Benefits of a Peak Performance Mindset:

  1. 38% Higher Sales
    Science fact: Happier salespeople sell 38% more!
  2. More salespeople reaching quota
    Science fact: More people with written goals and alignment with the "why" will reach their goals
  3. Fewer internal performance roadblocks
    Science fact: Anxiety, anger, low self-esteem and depression reduce sales performance to zero
  4. A Healthier sales team
    Science fact: People with a positive mindset about aging live 7.5 year longer
  5. Market leadership
    Science fact: Companies with a 5.6 :1 ration of positive to negative mindsets rank in the top 20%
  6. Lower cost
    Science fact: The impact of negative mindset and negative coping on American business is over $400 billion/year

The Peak Performance Mindset Workshop offers a cohesive framework that pulls together all elements for growing a peak performance mindset. The framework gives participants the awareness to identify areas of strength and opportunities for growth. Participants will learn the actions they can take to reach their quota, achieve their personal goals, enhance relationships, improve their focus, stretch resilience, and enhance productivity and well-being. The training is based on the latest research in positive psychology, cognitive-behavioral and brain science as it relates to the development of a peak performance mindset and how it can be improved and maintained. The Peak Performance Train-the-Trainer Workshop has been delivered to sales executives, C-Suite leaders, sales managers, and employees at companies such as SAP, ClearSlide, ConnectAndSell, Ring Central and Heartland Payment Systems to name a few. Evaluations from over 2,000 participants demonstrate the benefits of the Peak Performance Mindset training including: high-impact behavior, new sales records, greater team collaboration and a highly positive sales culture.

Join Willis Turner, President & CEO of SMEI, who will be a certified Peak Performance Mindset Trainer, in this new, innovative, and hands-on one-day workshop..

Benefits of a Peak Performance Mindset

  • Create a culture of peak performance through the enhanced attitudes and behaviors of sales managers and sales teams.
  • Increase the capacity of sales managers to excel in performing high-impact leadership and management behavior.
  • Strengthen the commitment to peak performance, including commitments to exceed quota, increase confidence and the behavioral strengths needed to excel in challenging work situations.
  • Create the ability to identify and overcome internal roadblocks and the ability to handle tough situations at work.
  • Expand self-awareness, positivity, mindfulness, no-limit thinking and perseverance.

Mindful Tuesday Agenda

  • 09:30 - 10:00 walk-in welcome of participants with coffee & cake
  • 10:00 - 12:00 Peak Performance Mindset Workshop Part 1 & 2: The Foundation of the Peak Performance Mindset; The Role of the "Inner CEO" and the 10 Peak Performance Mindset Behaviors
  • 12:00 - 13:00 Business Lunch
  • 13:00 - 14:30 Peak Performance Mindset Workshop Part 3 & 4: Self-Management Tools for Peak Performance; Practice Session
  • 14:30 - 15:00 Healthy Energy Break
  • 15:00 - 16:30 Peak Performance Mindset Workshop Part 5: Mastering the 3 Growth Strategies for Peak Performance
  • 17:00 - 19:00 Cocktail Hour (Optional Guest Tickets also available for your spouse/partner)


Registration Fees:

Registration fees are non-refundable after March 31, 2017. Prior to March 31 a cancellation fee of $75 applies. All fees are in USD.

Registration Fee:
$1575 Regular Non Member Registration

$1475 Member

$1295 Professional Member

$1095 Executive Member


Early Bird Discount: 15% if registration and payment received by March 31, 2017.




Sales and Marketing Executives International, Inc.
PO Box 1390
Sumas, WA 98295 USA

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