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Sales & Marketing Leadership Conference
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From Sweet Spot Marketing, Customer Profit Hacking to developing a Peak Performance Mindset, this unique conference will be hands on from live cooking demonstrations, team cooking and mindfulness exercises. Certainly not a conference as usual!

 Export to Your Calendar 5/8/2017 to 5/9/2017
When: Monday, May 8, 2017
12:00 PM
Where: Noordwijk

Online registration is available until: 5/1/2017
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Cookery Monday 8 May 2017: Sweet spot marketing & Customer profit hacking 

Location: Kookerij Culinary College 
Walserij 66, 2211 SL Noordwijkerhout, Netherlands

  • 12:00 - 13:00 Lunch with live cooking in front of Chefs
  • 13:00 - 13:30 Walk-in welcome of participants with coffee & cake
  • 13:30 - 15:00 Workshop One "Sweet Spot Marketing", how sales & marketing only have to focus on 1% of their customers and prospects to double their profits
  • 15:00 - 15:30 Healthy Energy Break16:00 - 17:30 Workshop Two "Customer Profit Hacking", how sales & finance together can create a roadmap to put the bottom line on top' For every company, profitability is critical to growth and survival. Profits are necessary to enable companies to invest in the development of customers, products, people and markets. We specifically look at company profitability as the sum of all profits and losses made on sales to individual customers. However, it is an often overlooked fact that customers are a source of revenues and profits as well as a source of costs and financial risks. Therefore, the Customer Profit Hacking method addresses two essential questions, which are: How can we more accurately determine to what extent each customer contributes to the bottom line of the company  and (2) What is the right allocation of effort and resources to each customer?

    Customer Profit Hacking (CPH) is a universal method developed for B2B companies to increase their return on customer investment in a sustainable manner. This original methodology logically links value creation, customer profitability, customer satisfaction and cooperation between departments, ultimately leading to better long-term results for all stakeholders.
  • 17:30 - 18:00 Happy Hour
  • 18:00 - 22:00 Competitive Team Cooking & Dinner (Optional Guest Tickets also available for your spouse/partner)



Mindful Tuesday 9 May 2017: Peak Performance Mindset workshop

Location: Gallery Klooster (old church in Noordwijk)

Main Street 96 
2202 EZ, Noordwijk (ZH)


The 6 Benefits of a Peak Performance Mindset:

  1. 38% Higher Sales
    Science fact: Happier salespeople sell 38% more!
  2. More salespeople reaching quota
    Science fact: More people with written goals and alignment with the "why" will reach their goals
  3. Fewer internal performance roadblocks
    Science fact: Anxiety, anger, low self-esteem and depression reduce sales performance to zero
  4. A Healthier sales team
    Science fact: People with a positive mindset about aging live 7.5 year longer
  5. Market leadership
    Science fact: Companies with a 5.6 :1 ration of positive to negative mindsets rank in the top 20%
  6. Lower cost
    Science fact: The impact of negative mindset and negative coping on American business is over $400 billion/year

The Peak Performance Mindset Workshop offers a cohesive framework that pulls together all elements for growing a peak performance mindset. The framework gives participants the awareness to identify areas of strength and opportunities for growth. Participants will learn the actions they can take to reach their quota, achieve their personal goals, enhance relationships, improve their focus, stretch resilience, and enhance productivity and well-being. The training is based on the latest research in positive psychology, cognitive-behavioral and brain science as it relates to the development of a peak performance mindset and how it can be improved and maintained. The Peak Performance Train-the-Trainer Workshop has been delivered to sales executives, C-Suite leaders, sales managers, and employees at companies such as SAP, ClearSlide, ConnectAndSell, Ring Central and Heartland Payment Systems to name a few. Evaluations from over 2,000 participants demonstrate the benefits of the Peak Performance Mindset training including: high-impact behavior, new sales records, greater team collaboration and a highly positive sales culture.

Join Willis Turner, President & CEO of SMEI, who will be a certified Peak Performance Mindset Trainer, in this new, innovative, and hands-on one-day workshop..

Benefits of a Peak Performance Mindset

  • Create a culture of peak performance through the enhanced attitudes and behaviors of sales managers and sales teams.
  • Increase the capacity of sales managers to excel in performing high-impact leadership and management behavior.
  • Strengthen the commitment to peak performance, including commitments to exceed quota, increase confidence and the behavioral strengths needed to excel in challenging work situations.
  • Create the ability to identify and overcome internal roadblocks and the ability to handle tough situations at work.
  • Expand self-awareness, positivity, mindfulness, no-limit thinking and perseverance.

Mindful Tuesday Agenda

  • 09:30 - 10:00 walk-in welcome of participants with coffee & cake
  • 10:00 - 12:00 Peak Performance Mindset Workshop Part 1 & 2: The Foundation of the Peak Performance Mindset; The Role of the "Inner CEO" and the 10 Peak Performance Mindset Behaviors
  • 12:00 - 13:00 Business Lunch
  • 13:00 - 14:30 Peak Performance Mindset Workshop Part 3 & 4: Self-Management Tools for Peak Performance; Practice Session
  • 14:30 - 15:00 Healthy Energy Break
  • 15:00 - 16:30 Peak Performance Mindset Workshop Part 5: Mastering the 3 Growth Strategies for Peak Performance
  • 17:00 - 19:00 Cocktail Hour (Optional Guest Tickets also available for your spouse/partner)




Sales and Marketing Executives International, Inc.
PO Box 1390
Sumas, WA 98295 USA

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