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How Design Thinking Can Transform Your Brand
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Great design leverages both form and function to deliver its users experiences of unquestionable value. The essential elements of design should not be siloed away to creatives, but should serve as a framework that completely changes how you approach critical problems and unlocks the power to solve them in a creative manner.

1/13/2016
When: Wednesday
11:00 AM PT / 12:00 PM MT / 1:00 PM CT / 2:00 PM ET
Where: Webinar
Presenter: Pete Sena


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Great design leverages both form and function to deliver its users experiences of unquestionable value. The essential elements of design should not be siloed away to creatives, but should serve as a framework that completely changes how you approach critical problems and unlocks the power to solve them in a creative manner.

Need innovation? Cue, design thinking.

 

The world’s most progressive companies are turning to design thinking as a means of workplace inspiration, collaboration, and innovation. Brainstorm, observe, iterate. Repeat.

 

In this presentation you will: 

  • Learn how design thinking leverages observation and empathy with a compulsive need to consistently test and improve, all with the user as the fulcrum.
  • Explore the notion that for brands, design thinking drives experiences. Experiences drive relationships. Relationships build brands. Follow these steps and witness firsthand how design thinking can transform the way you think. Learn how design and creativity are the drivers to more engaged cross-functional teams that help to unlock innovation and create progress for your organization.
  • Hear real-world examples of design thinking in practice.

About the Presenter

PETER SENA II, Founder, Digital Surgeons

Peter Sena II is a “40 under 40” Entrepreneur, Angel Investor, and Yale Entrepreneurial Institute Venture Mentor with a love for how design can change the world. He founded Digital Surgeons while still enrolled at UConn and in the decade since it's grown into a global experience design firm that has moved forward some of the world’s top brands.

Equally adept at creative strategy, design, and technology, Pete has built and led cross-functional teams delivering a number of successful, award-winning, multi-channel programs and activations for leading global brands, including Epic Games, MTV, Irrational Games, Sharp Electronics, Guess, Fender Music Corporation, Ovation Guitars, Lady Gaga and
Barneys New York, USTA, and United Technologies Corp.A holiday campaign partnering Barney’s and Lady Gaga drove a 70% increase in sales and was awarded a Webby for Best Celebrity Social Campaign.

Pete is a member of the Young Entrepreneur Council.

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Sales and Marketing Executives International, Inc.
PO Box 1390
Sumas, WA 98295 USA
312-893-0751

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