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Creating a cultural model for effective social media management
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When brands scale social media, business grows. Brands that create a more vibrant, conversational dynamic among customers develop deeper relationships, improve customer satisfaction and gain better insights. How effective is your social media? Does your customer's social conversation and experience resonate with your brand positioning and delivering the results you want?

9/8/2015
When: Tuesday
11:00 AM PT / 12:00 PM MT / 1:00 PM CT / 2:00 PM ET
Where: Webinar
Presenter: Peter Friedman


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When brands scale social media, business grows. Brands that create a more vibrant, conversational dynamic among customers develop deeper relationships, improve customer satisfaction and gain better insights.

How effective is your social media? Does your customer's social conversation and experience resonate with your brand positioning and delivering the results you want?

In this vibrant, engaging session by noted speaker, published author and social media innovator Peter Friedman, you’ll learn how to leverage social effectively and utilize its power to transform marketing for your brand. Peter will show (not just tell!) you how brands can develop an effective social media presence by focusing on their social brand identity, the social topics they discuss and how to integrate that into a brand’s culture.

Learning Objectives

Learn how social media can help your brand:

·      Develop a social brand identity

·      Implement and optimal content mix

·      Connect business goals to social programs with an eye on ROI 

 

About the Presenter: Peter Friedman

Peter Friedman is a social media expert and veteran marketing professional. Over the span of 30 years, Peter has provided global brands with strategic social media counsel and developed hundreds of social media programs across the globe. Some of these programs include AppleLink, the industry-wide social network for Apple Inc.; the MINI Cooper Members Lounge, and more.

 

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Sales and Marketing Executives International, Inc.
PO Box 1390
Sumas, WA 98295 USA
312-893-0751

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