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The Modern Marketer in a Global Context
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Marketing principals remain constant, however marketing concepts evolve in an ever changing global marketplace. Whether you are experiencing global expansion or you are being impacted by global competition, its worth learning the new modern language of marketing in a global context.

9/17/2015
When: 9/17/2015
1:30 PM
Where: Marriott Pinnacle Hotel
1128 West Hastings Street
Vancouver, British Columbia  V6E 4R5
Canada

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Marketing principals remain constant, however marketing concepts evolve in an ever changing global marketplace. Whether you are experiencing global expansion or you are being impacted by global competition, it is worth learning the modern language of marketing in a global context.

 

We've assembled a collection of thought leaders who will share discussions, stories and case studies on global marketing.

Cultural Intelligence for Marketers: Panel Discussion

Hear first hand what consumers and B2B buyers are looking for and what marketing messages will resonate.

Panelists include:

Ms. Alan Zhang, CEO, SMEI China
Ricardo Boone, Mexico

Ben Mastboom, Europe

Digital Disruption: Impact on Marketing

Outliers are taking main stage through digital disruption. In this session we'll explore the impact of digital disruption on marketing.

 

KLM Royal Dutch Airlines Chinese Marketing Case Study

KLM Royal Dutch Airlines, the flag carrier airline of the Netherlands, serves 135 destinations worldwide, including four major cities in China. KLM UK had never marketed to the Chinese-speaking demographic online before and wanted to launch multiple high impact social media campaigns. How did the airline effectively engage with the world’s most active social media users?  

 

Key learning points:

  • The Chinese social space is vastly different from the Western social space.
  • Weibo is a powerful platform for amplification of social campaigns
  • Selecting and connecting with the right influencers is key to social media media campaign success
  • Using paid advertising to amplify and boost social media content is important

 

Presented by: Amy Bao, Director, Sheng Li Digital
A graduate from UBC’s Sauder School of business, Amy is the director of the Sheng Li team. Amy manages multiple accounts and ensures appropriate allocation of clients’ budgets between various Chinese marketing channels. Born and raised in China, she’s led initiatives for clients such as Cirque du Soleil, Air France – KLM Group, Blanche Macdonald, and the W Hollywood, and has extensive experience running international social media campaigns. 

 

 

Community Management & Creative Storytelling

The social media revolution has utterly rearranged the marketing landscape. Luckily, the evolution from one-way communication to a content-rich conversation is beneficial for both consumers and businesses. From rich analytics to real-time feedback to targeted outreach, marketers have more tools than ever to convert potential customers to brand advocates.

 

Presented by: Nick Routley
Nick Routley is a visual communication fanatic at Popcorn. Nick specialises in content marketing, particularly when there’s data and storytelling involved. From small food trucks to multi-national corporations and every type of business in between, he's created strategies and content to help them get exposure and communicate their message in unique ways.

 


VIP Networking Reception

SMEI is celebrating its 80th anniversary in 2015.  Join us for a celebratory champagne reception following the conference.  Select the VIP option when registering for tickets to this special event which will take place from 5:00 - 7:30 PM. Space is very limited for the reception, so register early!

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Sales and Marketing Executives International, Inc.
PO Box 1390
Sumas, WA 98295 USA
312-893-0751

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