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Media + Message:  The Social Revolution will be Shared on Video
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Speaker:  Jay Cranford and Chris Cranford, Partners - Cranford Company RSVP at arkansas@smei.org or call 501-425-7781.

5/13/2015
When: 5/13/2015
From 11:30 AM until 1:00 PM
Where: Wyndham Riverfront Hotel
2 Riverfront Place
Rocket 21 Room (located next to the Benihana's Entrance)
North Little Rock, Arkansas 
United States
Contact: Jeanie Reed
501-834-0511

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The age of easily reaching millions of people by simply buying thirty-second ads on broadcast TV is over. But video is still the most powerful tool you can use to tell your story. Today, there are new channels through social media that amplify the avenues you can use to spread your story exponentially. As Facebook’s Chief Creative Officer recently said, "We are only just starting to unlock the potential of sight, sound and motion in a feed-driven world."
 

Jay Cranford

As the chief creative officer, Jay is responsible for making sure every client’s creative ideas, across all media channels, effectively engage and connect with the desired target audiences.

 

Jay attended the University of Pennsylvania and later graduated magna cum laude from the University of Arkansas at Fayetteville with a degree in economics. He immediately began his advertising career in Los Angeles, working on the Toyota account at Saatchi & Saatchi. Jay then spent nine years with TBWA/Chiat/Day where he crafted the launch campaign for Sony PlayStation and created results-getting campaigns for some of America’s best-known brands, like Energizer Batteries, Nissan, Jack in the Box, Reebok, ABC Television, Unocal, Minit-Lube, and Quaker State Motor Oil.

 

Jay’s work has appeared in such prestigious shows as the Cannes International Advertising Festival, the One Show, the London International Awards, the Obies Outdoor Awards, the Radio Mercury Awards, Creativity Magazine’s Advertising Annual, Archive, the AAAA O’Toole Awards and the National ADDY Awards competition.

 

His experience includes Tyson Foods, JB Hunt, Terminix, Meineke CarCare Center, TCBY, Snap-On Tools, Kum & Go, Road Runner, ABF, Riceland Foods, SportClips, Pollo Campero, Arkansas Parks and Tourism, Stamp Out Smoking, Hot Springs, Oaklawn Racing & Gaming, Centennial Bank, Click It Or Ticket, the University of Central Arkansas, Iowa Economic Development, and the Houston Airport System.

 

Chris Cranford

Chris has been working in the film/video industry professionally for almost twenty years—the last seven ofwhich he served as Creative Director of Jones Film Video.While working with Jones Film Video, Chris was responsible for directing, photographing, and editing TV campaigns and videos for clients such as Arkansas Parks & Tourism, OaklawnRacing and Gaming, Stamp Out Smoking, Centennial Bank, University of Central Arkansas, Clinton Presidential Center, Hot Springs, and Riceland Foods, among others.

 

In 1994 he graduated magna cum laude from the University of Southern California’s School of Cinema-Television and returned home to Little Rock to direct his own independent feature film in 1997, Sagittarius.

 

He has also directed and produced his own independent feature documentaries and worked on many others. Chris has worked for clients in Los Angeles, New York, Chicago, and San Francisco including national projects for Kellogg’s, McDonald’s, the U.S. Army, A & E Network, The History Channel, Walmart, and Mozilla’s Firefox web browser. His work has garnered many awards over the years, including local Best of Broadcast ADDY awards three years in a row (2012-2014), and Best Director four years in a row in the Little Rock 48 Hour Film Project. His photography has been featured in gallery shows from San Francisco to New York City, including winning first place in an international photo competition sponsored by Soho Photo in New York in 2013.

 

The May lunch meeting is also a very special meeting where SMEI-AR members are given the opportunity to introduce, recognize and honor your top sales person(s).  Treat them to lunch and honor them for their sales achievements!

 


Mark your calendars today and make plans to attend to hear another outstanding program!  Remember to bring a guest or two to share the SMEI-AR experience and don't forget to bring that special person that always has your back!

 

RSVP at arkansas@smei.org or call 501-425-7781.

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Sales and Marketing Executives International, Inc.
PO Box 1390
Sumas, WA 98295 USA
312-893-0751

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