Most companies are held back because only 10% of the organization is focused on its customers. Think Round is a proven approach for business leaders to own the future by having 100% of the company focus on customers 100% of the time.
The key to propelling a business to its full potential and highest heights is not balance sheet engineering, acquisition acumen, organic reinvention, adroit board management or stunning quarterly earnings results. Mastery of those mechanics is the cost of entry not the accelerator to success.
The key to winning really big, and staying at the top of the business game, is empathy: the capacity to recognize and respond to emotions and aspirations experienced by your customers. The challenge for CEOs is how to scale empathy to the enterprise level so it can be a sustainable advantage in creating long-term value. In this presentation you will learn:
• Why Think Round is a revolutionary approach to positioning your business for success
• The proven methodology for having 100% of your company focused on customers 100% of the time
• The 5 sins companies commit when they don’t Think Round and how those inhibit growth and increase risk of failure
• Invaluable real-world anecdotes and examples
About the Presenter
Martha Pease, CEO of DemandWerks, is a thought leader, strategist and trusted advisor, with proven business success, at the intersection of technology innovation, consumer goods and demand creation in US and international markets. She is the co-author of the upcoming book: Think Round: How To Own The Future By Focusing 100% Of Your Company On Consumers 100% Of The Time. She is a frequent contributor to CNN and CNN.com. Martha helps companies make strategic leaps that create value for shareholders, employees and customers.
Among the companies Martha has marketed are Apple, L’Oreal, IBM, Neutrogena, Pizza Hut, Domino’s, Wendy’s, Elizabeth Arden, Novell, Pepsi, InterBev, P F Chang’s, Epson and Hitachi. Martha was CEO, President and Director of Magnetique, Founder and CEO of Ozz Consulting and has held executive positions with Lifetime TV, McCann Erickson, JWT, BBDO and Neutrogena. Her efforts have won Effies, Gold Lions, Clios, Andy’s, One Show and Addys honors. She has been an investor in, and advisor to, tech start-ups for two decades.
She has served on the boards of Fetch Technology and HBCare LLC, the operating board of Neutrogena, the advisory board of Voice Publishing and is a coach to women-led start-ups for Springboard. Martha is a graduate of Dartmouth College.