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Brand Playbook Workshop
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Secrets to employ game-changing marketing strategies for sales and marketing executives

4/23/2015
When: Thursday, April 23, 2015
From 8:00 AM to 9:30 AM
Where: International Market Square
275 Market Street
Minneapolis, Minnesota  55405
United States
Presenter: Lonny Kocina
Contact: SMEI
800-999-1414


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Marketing is a creative field, and promotions frequently spiral off in odd, unproductive directions. Putting a Brand Playbook together is easy. And what improves your marketing, increases sales. Media Relations, Inc. CEO Lonny Kocina will speak about a Brand Playbook concept he has created to keep marketing teams focused.

 

Kocina created the Brand Playbook concept after decades of observing on-the-ground business realities among hundreds of clients and business professionals. “There are so many moving parts to marketing today. You need a system to make sure your brand messaging stays consistent; that’s what a Brand Playbook does. You want to make sure your company’s original message doesn’t get stripped of its selling power or even lost entirely.”

 

Five Key Brand Playbook Workshop Takeaways:

 

      Understanding the structure critical to a Brand Playbook: Kocina will make sure everyone is equipped with the tools for success by giving a concise review of the real structure of marketing and the concepts needed to move forward.

 

      Brand Playbook itself: Participants will discover how to create an effective, game-changing blueprint for clear messaging in their marketing strategies.

 

      Creating media-grade content: Kocina will explain the danger of posting substandard media content.

 

      Choosing the proper promotional channels: Kocina will explain how to decide which channel is the most effective vehicle for a particular organization or product.

 

      In-the-box, not out-of-the box, creativity: Participants will learn that being creative within the confines of sound marketing principles (and meeting the media-grade standard) is an effective skill.

 

“Creating a Brand Playbook ensures that everyone in the company ‒ from vice presidents to interns ‒ knows your primary message themes. How will customers know what your message is, if your employees aren’t even sure? A Brand Playbook keeps everyone on point and focused.”

 

About Lonny Kocina
CEO & FOUNDER of Media relations, Inc

Kocina is CEO and founder of Media Relations, Inc. He pioneered the concept of the nationally trademarked Pay Per Interview Publicity business model which allows clients to purchase publicity by the story rather than pay hourly with no guarantee of coverage. He has written two books: Media Hypnosis: Unleashing the Most Powerful Sales Tool on Earth and Reach & Teach Product Promotion: Teaching Consumers to BUY. Thirty years of marketing experience have given him both practical and academic knowledge about key marketing concepts.



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Executive Member: Included with Membership
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Sales and Marketing Executives International, Inc.
PO Box 1390
Sumas, WA 98295 USA
312-893-0751

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