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Roundtable: Branding 2.0 Capturing Hearts & Minds of Your Customers
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Roundtable: Branding 2.0 Capturing Hearts & Minds of Your Customers

“Ultimately the brand resides in the minds of its stakeholders,” branding guru Kevin Lane Keller once wrote. Yet in today’s “cluttered” world, it is difficult to occupy any place in customers’ minds, let alone a differentiated and superior position. The challenge for B2B and B2C marketers is to develop and execute a unique, ownable, and consistent brand strategy that will take hold and endure.

When: Tuesday June 24, 2014
4:30 - 6:00 PM
Where: Canadian Direct Insurance Boardroom
600-750 Cambie Street
Vancouver, British Columbia 

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How you can ensure the brand strategy you develop will be leveraged among your target customers and reinforced in their hearts and minds? 

In this interactive round table discussion, we will discuss:

  • The framework and key components of a compelling, cohesive, and powerful brand strategy
  • How to successfully manage the transition from development to implementation
  • Criteria to use to evaluate different executional elements – from logos, to new products, to ad campaigns
Come prepared to share your questions, ideas and best practices.

Open as a free event to Professional, Executive and Free Trial members. Please use the RSVP to let us know you are attending.

If you are not a member, please consider joining so that you can attend!

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Sumas, WA 98295 USA

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