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Branding 2.0: Capturing the Hearts and Minds of Your Customers
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Branding 2.0: Capturing the Hearts and Minds of Your Customers

“Ultimately the brand resides in the minds of its stakeholders,” branding guru Kevin Lane Keller once wrote. Yet in today’s “cluttered” world, it is difficult to occupy any place in customers’ minds, let alone a differentiated and superior position. The challenge for B2B and B2C marketers is to develop and execute a unique, ownable, and consistent brand strategy that will take hold and endure.

6/10/2014
When: Tuesday, June 10
11:00 AM PT / 12:00 PM MT / 1:00 PM CT / 2:00 PM ET
Where: Webinar
Presenter: Jeff Maloy


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“Ultimately the brand resides in the minds of its stakeholders,” branding guru Kevin Lane Keller once wrote.  Yet in today’s “cluttered” world, it is difficult to occupy any place in customers’ minds, let alone a differentiated and superior position.  The challenge for B2B and B2C marketers is to develop and execute a unique, ownable, and consistent brand strategy that will take hold and endure. 

In this presentation, Jeff Maloy will describe how you can ensure the brand strategy you develop will be leveraged among your target customers and reinforced in their hearts and minds.  He will present a framework for aligning the 7 critical components of a brand strategy, as well as offer a process for translating this strategy into execution.

You will learn:

  • The framework and key components of a compelling, cohesive, and powerful brand strategy
  • How to successfully manage the transition from development to implementation
  • Criteria to use to evaluate different executional elements – from logos, to new products, to ad campaigns

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Sales and Marketing Executives International, Inc.
PO Box 1390
Sumas, WA 98295 USA
312-893-0751

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