My Cart   |   Contact Us   |   Sign In   |   Register
How to use Customer Frustration to Create Something Amazing
Tell a Friend About This EventTell a Friend
How to use Customer Frustration to Create Something Amazing

Companies devote endless time, vast resources, and a tremendous amount of brainpower in an attempt to foster innovation. But as Stephen Beck explains, innovation should be simple – identify a frustration and figure out how best to fix it.

4/10/2014
When: 4/10/2014
11:00 AM
Where: Webinar
Presenter: Stephen Beck


Online registration is closed.
« Go to Upcoming Event List  

Brand Vulnerability: How to use Customer Frustration to Create Something Amazing


Companies devote endless time, vast resources, and a tremendous amount of brainpower in an attempt to foster innovation. But as Stephen Beck explains, innovation should be simple – identify a frustration and figure out how best to fix it.  

What do the following things have in common: e-readers, keyless entry, mobile payments?  

Answer: They are technological innovations that arose (at least in part) as a result of common frustrations--heavy backpacks, bulky key rings, forgotten wallets.

 

This webinar presentation will explore the concept of Brand Vulnerability so you can:

  • identify immediate competitive vulnerabilities on which a brand/business can capitalize, particularly as a challenger brand
  • quantity the impact of the vulnerabilities in financial terms, articulating what the business risk will be if these vulnerabilities are not addressed
  • mitigate competitive risk and the likelihood of customer attrition immediately by helping to prioritize resources to address their specific areas of vulnerabilities

About the Presenter

Stephen Beck, Founder & Managing Partner, cg42 

Steve is responsible for developing the firm’s intellectual capital and leading cg42’s major client relationships. Steve has twenty years of management consulting experience.  Most recently, he was the Chief Strategy Officer for Organic, a leading Digital Agency.  Prior to Organic, he was the Co-CEO and CSO of FutureBrand, a leading global brand consultancy, an Interpublic Group company. He has also held leadership positions at both Marketing Corporation of America and Deloitte & Touche Management Consulting.

 

Steve has helped the senior executive teams of many world-class companies successfully address their most pressing business challenges, including: Microsoft, IBM, MasterCard Worldwide, GE, Intel, Mitsubishi UFJ, Nestlé, Teva Pharmaceuticals, Northrop Grumman, and many more.   Steve’s perspectives on how organizations can drive growth have been featured in the Wall Street Journal, The New York Times, Forbes, Time, CNN, Fox Business, and CNBC.

contact

Address:



Tel:

Email:
Sales and Marketing Executives International, Inc.
PO Box 1390
Sumas, WA 98295 USA
312-893-0751

Email us through the website
Membership Software Powered by YourMembership  ::  Legal