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Webinar: Customer Retention, Love Them or Lose Them
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Webinar: Customer Retention, Love Them or Lose Them

With each year, there are multiple new techniques being used in the hopes of acquiring new customers. Companies are spending money to drive top-line growth in hopes the payoff with have customer lifetime value. The harsh reality is It costs 5-20 times more to acquire a customer than to retain one. Once we have our customers how do we take care of them? In this session Jeri introduces the most effective way for an organization to talk about how “we” are responsible for the customer.

3/6/2014
When: Thursday
11:00 AM
Where: Webinar
Presenter: Jeri Meola


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With each year, there are multiple new techniques being used in the hopes of acquiring new customers. Companies are spending money to drive top-line growth in hopes the payoff with have customer lifetime value. The harsh reality is It costs 5-20 times more to acquire a customer than to retain one. Once we have our customers how do we take care of them? In this session Jeri introduces the most effective way for an organization to talk about how "we” are responsible for the customer.  


KEY LEARNING OBJECTIVES FOR THIS SESSION:

  • Identify your customers’ ‘make or break’ points. "Challenge yourself to create a no-excuse culture by rewarding your staff for caring for your customers.” 
  • Make your customers feel valued. "Demonstrate your commitment to the wellbeing of their businesses by learning to understand their needs, expectations and requirements.” 
  • Know your risk of losing customers. "Review the touch points and proactively think of ways to create positive interactions.” 
  • Act with urgency. "This is about retaining your clients – your business’ foundation.”

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Sales and Marketing Executives International, Inc.
PO Box 1390
Sumas, WA 98295 USA
312-893-0751

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