Saturday, September 26, 2009
7:30 AM: Breakfast, Networking and visit with Exhibits
8:00 - 12:00 PM: Social Media Road Show - Risks & Rewards for Sales & Marketing, Keynote Addresses & Panelist Presentations
12:00 - 1:30 PM: Social Media Road Show Luncheon, Exhibits, Panel Discussion with Audience Q & A
1:30 - 4:00 PM: SMEI Chapter & Affiliate Leadership Workshop
Conference
Friday Reception Keynote Presentation
Jeffery Jackson, CSE, Corporate Account Manager, Air Products & Chemicals, Inc; Chairman of the Board, Sales & Marketing Executives International, Inc.
Better Sales & Business Development Through Better Learning & Training
To ensure future revenue growth and profitability of the Tonnage Gases Equipment and Energy (TGEE) Division of Air Products, account managers and business developers must gain new skills and knowledge, at increased speeds and decreased economics. Their context is an increasing competitive industrial gases environment on a global scale, where success comes in managing critical training resources for this division of a Fortune 500 company. The task is building a fast cycle, performance-based learning infrastructure utilizing multiple delivery options available in the marketplace.
How TGEE approached this mission is discussed, and reflected against the Sales & Marketing Executives International (SMEI) Five Founding Principles ™, designed to strengthen principles and practice of the profession.
During this presentation you will learn how Jeffery and his team:
Define relevant costs & outsourcing
Design and manage for global training/learning delivery
Manage the TGEE and learning support organizations
Develop training strategy positioning and trade offs
Manage change (or improvement)
Created a launching plan
Gain strategy execution
Friday Reception Entertainment
John Dierker Quartet
Multi-reedman John Dierker has become a major improvisational stylist…interweaving concepts augmented by howling lines, injections of blues-drenched choruses and Albert Ayler-like display of energy." (All About Jazz) A Baltimore, Maryland native Dierker has worked in a wide variety of musical settings collaborating with Peter Zummo, Jason Willett, Jad Fair, and The Basement Boys. John is a longtime member of Lafayette Gilchrist and The New Volcanoes.
Saturday Keynote Presentations:
Allison Sitch
Senior Corporate Director, Public Relations The Ritz-Carlton Hotel Company, L.L.C.
Allison Sitch is the Senior Corporate Director of Public Relations & Social Media for The Ritz-Carlton Hotel Company, L.L.C. Allison oversees the messaging, media relations and strategic positioning of one of the world's most iconic and powerful brands, guiding her team through a period of unprecedented growth and evolution. The Ritz-Carlton is branching out on all fronts with significant expansion across Asia, changing aesthetics of hotel design and dynamic initiatives in the realms of marketing and communication trends to name a few. Entrusted with continuing to grow the elevated status of one of the most recognizable names in luxury today, Allison is based at the company headquarters in Chevy Chase, Maryland - when she is not traveling to one of the growing number of geographical locations the brand is looking to penetrate!
Barton Goldenberg - ISM Social Media: Getting to Know Your Customers Better
In the last 6-12 months, social media has gained traction in the B2B and B2C marketplace. Organizations have begun to recognize two things: first, that their customers and prospects are already talking about them on-line, and second, that their competitors are finding ways to participate in those conversations and leverage them to add value to their customer relationships. Many organizations now see social media tools as a new way to communicate with and relate to employees, consumers, partners and other stakeholders. The Gartner Group predicts that 75% of corporations will launch social media initiatives in the next 12-months. It also predicts that 50% of those initiatives will fail.
In this presentation, industry leading authority Barton Goldenberg will:
Describe what is social media and what is the social media opportunity for your organization
Describe his 9-step, metrics-based approach for implementing a successful social media initiative
Present live case studies that describe how his customers are utilizing social media tools to get to know their customers better
Given the potential of social media, this is one presentation you will not want to miss!
Panelist Presentations, Moderated by Matt Goddard, R2integrated, LLC
Email's Role in Social Media: The Digital Glue
Greg Cangialosi, Blue Sky Factory, Inc.
Blue Sky Factory’s CEO Greg Cangialosi has spoken extensively on the topics of email, social marketing, and social media, but for the first time will connect the dots with these mediums and explain how they complement one another. Cangialosi will focus on email’s role in this new emerging landscape - as the digital glue of the emerging channels in social media. This topic speaks to the hearts and minds of marketers worldwide as they learn about the pieces in this shifting landscape and how to use both email and social media to benefit and compliment their marketing strategy. It’s more important than ever for marketers to understand how to incorporate new media into their existing marketing efforts, and most importantly, how email plays a critical role in connecting all of these mediums. As an ambassador for email and social media, Cangialosi is well-known in the social media world, and has helped other organizations leverage this new medium. He brings many real world examples and tips on how to best maximize new media to drive real results.
The key points discussed and presented will be:
1. Defining the shifting landscapes of new media and social marketing.
2. Understanding what role email plays in the changing landscape.
3. Identifying real world examples/ case studies of companies maximizing email in the new social media world.
Twitter & PR
Jeffrey Davis, Sawmill Marketing Public Relations
Heard about Twitter but think it sounds like a colossal waste of time? It can be if you’re reading what others ate for lunch, but it can be so much more for savvy sales and marketing professionals who understand how to use what is fast becoming an essential, mainstream communications tool.
What Twitter is and how to get started – without the buzzwords and tech speak
Ways to develop relationships with media – including a weekly Twitter conversation with journalists
Which members of the national and Baltimore area media are using Twitter
How Twitter can become a powerful resource for sharing PR knowledge
Ways Twitter can help you uncover stories in development – regionally and nationally
Who some of the “must-follow” PR and social media people are on Twitter
Useful tools and techniques, including how to use Twitter to monitor what others are saying about your company
The Social Reality: Turning the Hype into Real Value for your Business
Matt Goddard, R2integrated, LLC
So you know that Twitter, Facebook, Del.icio.us, and all of these other social networking tools exist. But what next? Marketing professionals are struggling to understand which tools are best for them, and how to utilize them in a way that makes the most sense. R2i, over the last 6 months, has put together a strategic framework for building your social marketing plan. The framework allows you to go through a step by step process to figuring out which tools are appropriate for your goals, the best ways to use them, and tips for measuring their success. Matt will give a presentation as well as moderate the Social Media Panel.
Social Communication as an inexpensive and effective tool for customer satisfaction, feedback and product innovation
Steve Kruskamp, 1st Mariner Bank
Satisfied customers buy more, pay more and tell others to do the same, leading to increased revenues, margins and market share. In fact, the world’s top performing companies are constantly utilizing and integrating social communication in an ongoing effort of differentiation and improvement and you can, too. Knowing this the question is; what’s an effective way to understand, listen, measure, and involve your customer?
Social Communication sites and respective online tools are providing a low to no-cost solution for all businesses to manage and improve their customer loyalty and maximize satisfaction. By engaging your customers in an ongoing, two-way conversation, you can obtain valuable insight for process and product improvements and increase your product/service’s perceived and actual value, maximizing competitive advantage.
Twitter: Help the Community; You'll Help Your Brand
Gus Sentementes, Baltimore Sun
Twitter is the principal online tool Gus uses to interact with an audience of more than a 1,000 people each day, and his voice gets amplified with the help of his colleagues at The Baltimore Sun who are also on Twitter.
With Twitter, Gus will talk about the following ideas:
Don't be boring. Share both smart observations and stupid tidbits, but mix it up. It's important to not be monotone.
Don't just promote yourself or your blog.
DO promote others and their blogs. (Good karma comes back to you on the Web.)
Be helpful. Be accessible. Be real. Be yourself.
Twitter, not an end in itself. Think about how you can use the network you're building in new and innovative ways.
Jeffery Jackson, CSE, Corporate Account Manager, Air Products & Chemicals, Inc; Chairman of the Board, Sales & Marketing Executives International, Inc.
John Dierker Quartet
Allison Sitch
Barton Goldenberg - ISM
Email's Role in Social Media: The Digital Glue
The Social Reality: Turning the Hype into Real Value for your Business
Social Communication as an inexpensive and effective tool for customer satisfaction, feedback and product innovation
Twitter: Help the Community; You'll Help Your Brand