Registration fees are per person & subject to 5% GST
Registration includes breakfast, all sessions at the selected location and networking lunch.
Sponsorship includes one delegate registration, logo on website, podium recognition and display table.
Nonmembers will have the option of registering for membership during the event registration. SMEI Vancouver annual dues are $275 + GST.
Keynote - Social Media: Dip, Wade or Dive Into the Social Pool
Loren McDonald, Vice President of Industry Relations, Silverpop
Bay Area, San Francisco, California
Social media is more than hype and college students posting photos from a night on the town. As B2B marketers wrestle with how to incorporate social media into their marketing and communications mix, one thing is for sure – sitting on the side of the social pool is not an option when your competitors are diving in. The challenge many B2B marketers face is knowing how their company can leverage this predominantly personal communications medium and which social networks and media to focus on initially. Examples of how social media supports and integrates with your existing lead generation and thought leadership efforts will be explored, along with real-world examples and suggested best practices approaches. B2B marketing and sales professionals will walk away with an action plan to help them determine if they are ready to dip, wade or dive into the social media pool.
You will learn:
About the landscape of social media and networking opportunities for B2B companies -- that goes beyond the big networks such as Facebook and LinkedIn.
The importance of implementing a social marketing program through examples that demonstrate how your clients, prospects and competitors are already leveraging the social medium.
Why staying out of the social conversations because of the inherent risks – is simply not an option.
How a key role of social marketing programs is in how they both support and integrate with your other marketing programs including email, events, PR, search, Webinars, blogging and more.
About a roadmap and action plan of how to get started or take your social marketing initiatives to the next level.
About the Speaker
Loren McDonald is the vice president of industry relations for Silverpop. He educates clients and prospects on best practices and emerging trends in email marketing, lead automation and the emerging social marketing channels. He is a regular contributor to several newsletters, industry publications and blogs including Media Post’s Email Insider and MarketingProfs, is a frequent speaker at industry conferences and conducts dozens of Webinars each year. He has 25 years experience in marketing and consulting and is co-chair of the eec Email Measurement & Accuracy Roundtable.
Keynote: Avoiding Digital Disease While Giving Your Customers the Voice they Need
Adam Froman, President & CEO, Delvinia Group of Companies
We will identify the six common missteps made by digital marketers that Delvinia calls “digital diseases” which can be found lurking online that wary customers avoid contact like the plague; they are as follows: Widget-it is, Obsessive Content Disorder or OCD, Data-pox, Ad-theria, Mono-typosis and Navigation Deficiency Virus (NDS).
Social media is everywhere and companies and consumers alike are constantly looking for effective ways to utilize online communities, blogs, wikis and the latest social media tools to engage audiences. With more than 300 million people engaged in social media, failing to leverage online mediums is often interpreted as taking a step backwards. It is the age of the consumer and social media has been the catalyst, effectively shifting control from management to the customer. Understanding your customer, giving them a voice and most importantly, listening to what they have to say is key to succeeding in the new digital world.
You will learn:
To effectively engage the audience. Digital marketing and social media in particular is a powerful platform that can create lasting customer relationships and generate millions of dollars for marketers, but you must make things interesting and meaningful.
How to listen to your audience(s). If someone that you do business with offers you advice on improving your business/customer relationship – listen. Maintaining an existing relationship is easier than spending time and money searching for a new one.
To be innovative. The biggest mistake a business can make is not experimenting or developing their digital marketing capabilities. If you’re not doing it, someone else will.
About the Speaker:
Adam Froman is an award-winning entrepreneur and business leader in the area of Interactive communications and marketing. He is President and CEO of the Delvinia Group of Companies, a leader in the creation and implementation of interactive marketing strategies that deliver meaningful, effective Digital Customer Experiences. He launched Delvinia’s Online Data Collection business (Delvinia Data Collection Inc.) which services the market research industry with a full service online data collection solution for surveys. At the centre of this solution is AskingMedia™, Delvinia’s award-winning and proprietary research modules which enable Delvinia to deliver a secure solution for testing television commercials online. Adam’s notable accomplishments include
helping launch the Internet Voting in an actual election, a project partnered with the Town of Markham in their 2003 and 2006 municipal elections. Also, he recently raised $350,000 in research and development funding from the National Research Council to build an “Insight Engine” which will act as a business intelligence data warehouse.
An active member of the Canadian Marketing Association, Adam and his company serve the Integrated Marketing Council and Annual Digital Media Conference. Adam is married to Sharin and has two daughters Emily and Maya. He currently lives in Toronto and wishes that he could play golf for 12 months of the year.
Moderator: Mhairi (va-ri) Petrovic is the President and Founder of Out-Smarts (www.out-smarts.com), an organisation dedicated to working with clients to develop and implement marketing strategies that maximise on-line exposure. Out-Smarts client roster includes software, Internet and IT services companies in Canada, the US and the UK. Since graduating with Honours in Commerce in 1990, Mhairi Petrovic has developed and in depth knowledge of sales and marketing functions through her employment on both sides of the Atlantic with some of the best known companies in the world including Coca Cola, Unisys and MicroStrategy. Prior to founding Out-Smarts in 2002 Mhairi focused on software and Internet technologies in various sales and marketing roles for nearly a decade, successfully selling large ($1M+US) deals into Fortune 500 clients such as Nike and the Bank of Montreal, and establishing remote offices in virgin territories. She achieved a number of awards for exceeding targeted expectations. Passionate about social media and Internet marketing, Mhairi blogs regularly and puts her knowledge of the Internet to good use to network and grow her business. She is proud to be a Certified Sales Professional and Certified Marketing Executive and augmented her undergraduate degree with a Diploma in Sales and Marketing Management from UBC in 2005.
Panelist: Jordan Willms is an Account Manager and Web Strategist at Work at Play, a Vancouver based a social media agency specializing in the monetization of digital content for brands and entertainment properties. Jordan works with very large entertainment properties exploring new and different ways to monetize social media, increase audience, and create conversations around brands.
Examples of Jordan's clients include MTV's Virtual MTV, more commonly known as vMTV, which is a collection of virtual worlds under the MTV Networks umbrella. The Virtual world, which targets the demographic of the 12 through 34 age group, is monetized through a combination of in world advertising, sponsorship, and the sale of digital and physical goods. Another notable client of Jordan's is the Alliance of Actions sports, co-owned by NBC, who run the infamous Dew Tour and Winter Dew Tours. Recently launched on Dec. 1st, 2009, the Alliance of Actions sports website has quickly become a destination site for all things related to extreme action sports like BMX, Skateboarding, Snowboarding, and FMX.
Previously Jordan was a Strategic IT Effectiveness consultant with Accenture Inc in London, California and Vancouver. While in London, he worked closely with FTSE100 executives to help them understand the implications of social media on employee productivity and on best practices for communicating with consumers in the social media wild.
Jumping blindly into social media technologies is a bad idea
Understand that there is new class of demographic -- Do you know what it is?
Make specific objectives for social media campaigns
Have a social media strategy aligned with your overall business strategy
Panelist: Rebecca Bollwitt has been blogging about Vancouver since 2004 on Miss604.com, and podcasting since 2005. In 2008 she was listed as one of the top ten "Web influencers in Canada" by Profectio.com and "Most Visible on the Web in Vancouver," by NowPublic and the Vancouver Sun. She also has a weekly segment on-air with Talk 1410am, discussing the latest in the Vancouver blogosphere. Rebecca is the co-founder of sixty4media, offering social media consulting services from custom WordPress themes as well as event liveblogging, blogging tutorials, and freelance web writing. She is @miss604 on twitter.
Being a professional blogger can involve everything from marketing, PR, event coordination to freelance writing. I will discuss "blogger relations" and how traditional companies have approached bloggers to help them in campaigns, either for their clients or for their own products. I'll give examples and give quick tips on how to crowd-source bloggers, using their skills and reach in your next campaign.
Panelist: Rob Duncan - The Big Power of Small Favours: Social Media and Your Business
Someone in Australia helps out someone they have never met in Canada with an answer to a perplexing problem. Weeks later, the same Canadian helps out the Australian with an introduction to someone in the US that leads to a new job. Months later, the Canadian lands a $5,000 speaking engagement, thanks to their contact in the US, who is delighted with their new Australian employee. This is the new prosperity, in which small favours are traded daily in the social media market space - each person paying a bit forward in order to contribute to the collective wellbeing of their network, knowing they can collect later, as needed. Join social media expert and innovation catalyst Rob Duncan, one of a handful of people doing research into the emerging field of collaborative innovation, for this entertaining and thought provoking seminar.
Rob Duncan is an “innovation catalyst” who connects ideas, entrepreneurs and capital to create and grow new ventures. Rob is the Director of the innovation and commercialization group at BCIT, and is CEO of Great Capes Consulting. He holds a BA in Economics, an MBA, and is currently completing a Doctorate of Business Leadership in the area of online social networking and collaborative innovation. Rob is the author of two books: Haul Away! Teambuilding Lessons from a Voyage around Cape Horn (2005) and Competitive Intelligence: Fast, Cheap & Ethical (2008), which was recently named a “Best Business Book of 2008.” Rob is a professional speaker who has delivered keynotes and seminars in numerous venues, including New York, Chennai, Orlando and Beijing.
Panelist: Chris Breikss – 6S Marketing Co-Founder & Director
Chris Breikss is widely recognized and regarded as being a man of ideas, innovation and boundless energy. He began utilizing the Internet as soon as it became possible to launch a website. Eleven years, and hundreds of websites later, Chris has not looked back. An entrepreneur at heart, Chris recognized a trend pointing to significant business potential in internet marketing and search engine optimization, and in 2000, 6S Marketing was born. In 2008, Chris was awarded the prestigious distinction of one of Business in Vancouver’s Top 40 Under 40. This distinction recognizes Vancouver’s savvy entrepreneurs making waves in their respective industry and within their community.
Chris volunteers his time to various cancer related charities including Camp Good Times, which provides children with cancer a chance to enjoy summer camp. In 2007, Chris captained the team, “Breast in Show” for the Weekend to End Breast Cancer and raised $63,000 for the cause. He, along with his staff, also participated in the 2009 Harry Rosen Run-Off in support of the fight against prostate cancer. In 2008, Chris was involved in Movember, a world-wide charity that raises awareness and funds for prostate cancer research. Additionally, with Chris at the helm, the 6S team donated expertise and internet marketing services to launch the website for imagine1day, a Vancouver based charity that raises money to support primary education for children in Ethiopia.
Chris Breikss is energetic and infectious; a true leader, connector and motivator. Despite a hectic schedule and array of commitments, Chris does everything with a smile on his face and his mind on the next set of projects and ideas to take on.
About the Speaker
Adam Froman is an award-winning entrepreneur and business leader in the area of Interactive communications and marketing. He is President and CEO of the Delvinia Group of Companies, a leader in the creation and implementation of interactive marketing strategies that deliver meaningful, effective Digital Customer Experiences. He launched Delvinia’s Online Data Collection business (Delvinia Data Collection Inc.) which services the market research industry with a full service online data collection solution for surveys. At the centre of this solution is AskingMedia™, Delvinia’s award-winning and proprietary research modules which enable Delvinia to deliver a secure solution for testing television commercials online. Adam’s notable accomplishments include
includes software, Internet and IT services companies in Canada, the US and the UK. Since graduating with Honours in Commerce in 1990, Mhairi Petrovic has developed and in depth knowledge of sales and marketing functions through her employment on both sides of the Atlantic with some of the best known companies in the world including Coca Cola, Unisys and MicroStrategy. Prior to founding Out-Smarts in 2002 Mhairi focused on software and Internet technologies in various sales and marketing roles for nearly a decade, successfully selling large ($1M+US) deals into Fortune 500 clients such as Nike and the Bank of Montreal, and establishing remote offices in virgin territories. She achieved a number of awards for exceeding targeted expectations. Passionate about social media and Internet marketing, Mhairi blogs regularly and puts her knowledge of the Internet to good use to network and grow her business. She is proud to be a Certified Sales Professional and Certified Marketing Executive and augmented her undergraduate degree with a Diploma in Sales and Marketing Management from UBC in 2005.
different ways to monetize social media, increase audience, and create conversations around brands.
Sun. She also has a weekly segment on-air with Talk 1410am, discussing the latest in the Vancouver blogosphere. Rebecca is the co-founder of sixty4media, offering social media consulting services from custom WordPress themes as well as event liveblogging, blogging tutorials, and freelance web writing. She is @miss604 on twitter.
with an introduction to someone in the US that leads to a new job. Months later, the Canadian lands a $5,000 speaking engagement, thanks to their contact in the US, who is delighted with their new Australian employee. This is the new prosperity, in which small favours are traded daily in the social media market space - each person paying a bit forward in order to contribute to the collective wellbeing of their network, knowing they can collect later, as needed. Join social media expert and innovation catalyst Rob Duncan, one of a handful of people doing research into the emerging field of collaborative innovation, for this entertaining and thought provoking seminar.
to launch a website. Eleven years, and hundreds of websites later, Chris has not looked back. An entrepreneur at heart, Chris recognized a trend pointing to significant business potential in internet marketing and search engine optimization, and in 2000, 6S Marketing was born. In 2008, Chris was awarded the prestigious distinction of one of Business in Vancouver’s Top 40 Under 40. This distinction recognizes Vancouver’s savvy entrepreneurs making waves in their respective industry and within their community.
