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UBC/SMEI 3-Year Diploma Program in Marketing & Sales Management

Full details on the program and registration are available here.

This course is aimed at tomorrow’s leaders in sales management and marketing - at men and women who realize today that advanced, professional education is a requirement to meet the challenges and opportunities of tomorrow. Sales management and marketing, more than any other endeavors, are impacted by the growing complexity of the changing business environment. This course is intended for people who aspire to assure themselves and their organizations of future prosperity throughout these changes.

Watch a Diploma Course testimonial video

The course is sponsored by the Sales and Marketing Executives International of Vancouver (SMEI Vancouver), a professional association dedicated to training, education, and excellence. The course is offered by the Sauder School of Business at the University of British Columbia, a Faculty recognized as one of Canada’s leading business schools. The course instructors are chosen for their ability to interpret and convey the most important ideas in the field of marketing to practicing managers.

The course is three years in length. Instruction is at the university level. The first year focuses on marketing and customer relationship management. It is both immediately useful on the job and preparatory for future responsibilities. Second year develops new skills. It introduces the tools of market research and applied financial management. Third year broadens perspectives. It is devoted to the development of an integrated framework for strategic marketing. Classes meet on Monday evenings throughout the academic term at the University of British Columbia. In addition, each year includes at least one major workshop.

Professional Certification

Graduates of the three year program receive the coveted "Certified Marketing Executive"® (CME®) designation.  Successful completion of the first year of the program earns the "Certified Sales Executive"® (CSE®) designation.

Full details on the program are available here.
 

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