Notes from the Presenters: Ron McDaniel & Kevin Lockett

"Social Media: New Ways to Promote Your Business and Generate Revenue"

What you'll learn :

• Why Social Media should be a part of every marketing plan
• How to use Social Media to increase sales and build your brand
• How to avoid and fix the seven deadly Social Media Mistakes

To register by phone please contact Sue Warren at 330.945.7740

Ron McDaniel

CEO, Buzzoodle

In 2004 I sat at a staff meeting and asked the staff of my Internet company to start creating more buzz. They argued that they did not know anyone. They argued that they were not sales people. One programmer even told me he only hung out with losers that would have no interest in what we do or have money to buy our products. I countered that I was just asking them to talk about us more, not to actually close sales.

Finally, one of our very good employees said what they really all had on their mind. "It is not my job."

Ouch! The success of the place that pays him is not his job?

Maybe I was naive to think employees should care as much as the owner. Maybe it had been too many years since I'd had just a job. I was determined to understand this culture and attitude of "my job" and find a way to change it. I lost several entire nights of sleep puzzling through how we'd gotten to that comment and what was wrong with the picture.

Then, at around 11:00 PM on a work night a few weeks after the incident happened, I got an idea. It started with the idea to write a book on the importance of creating buzz. Then I decided in my infinite wisdom to spend a ton of money building a buzz software package that would challenge people to get out of their comfort zone and create buzz. I did not sleep that night, and it might go down in my personal history as the most valuable 8 hours of work I ever did.

Kevin C. W. Lockett

Social Media Director, Lock 3 Park

Kevin Lockett is the Social Media Director for Lock 3 Live (Lock 3 Park), the downtown entertainment venue for The City of Akron. Last summer (2007) as Marketing Coordinator, Kevin helped break Lock 3 Park’s attendance record with over 100,000 attendees. In his new position as Social Media Director, Kevin has implemented tools such as blog, MySpace, Facebook, Flickr, YouTube and Twitter to raise to raise Lock 3 Park’s online appeal.