Here’s how blogs, podcasts, RSS and other Web 2.0 strategies can help you connect with prospects and customers.

You’re invited to Making Sense of Social Media for BtoB Marketing, a Panel with marketing experts that will provide valuable information about how social media is impacting sales and marketing today and show you how social media tools can be adopted.  You will learn how Web 2.0 marketing tactics can help you re-enforce thought leadership and generate leads.

• Tips for getting started, or getting better, at using Web 2.0 marketing tactics
• Real-world examples of Web 2.0 in marketing, including blogs, audio and video podcasting, LinkedIn and more 
• New research on Web 2.0 marketing tactics
• Insight into what your peers are doing

5:00 - 6:00 pm: Networking
6:00 - 7:30 pm: Panel Discussion

Steve Borsch, CEO of Marketing Directions, Inc. (MDI), provides strategic trend forecasting, business development, insight and ideas for entrepreneurs and small-to-midsize businesses in the Internet platform space with their Connecting the Dots practice. Prior to MDI, Steve was Vice President, Strategic Alliances at Lawson Software in St. Paul, MN where he was responsible for all partnerships at this $750M maker of enterprise resource planning software products and services. Steve has spent his career in high technology beginning at the dawn of the personal computer business, extending in to the multimedia and interactive media spaces and culminating in the acceleration of digital communications as the Internet emerged as the key platform. His leadership positions in such firms as Pioneer New Media, Authorware, Panasonic Communications & Systems Company, Apple and Vignette have provided him with a wealth of expertise he brings forth for his clients in this time of accelerating change.

Bob Brin leads the Padilla Speer Beardsley Creative & Interactive Services practice, assisting clients with integrated online and offline campaigns, and brand development. Using everything from e-mail and blogs to billboards and direct mail, his team helps organizations differentiate themselves and motivate their audiences to take action. Padilla is a creative communications firm that builds brands and reputations and launches products and companies.

Louis A. Del Monte, TMA E-Marketing – Lou is the co-founder and President of TMA E-Marketing, one of the leading Internet marketing firms in the U.S.  Prior to co-founding TMA E-Marketing, Lou worked for market leaders like IBM and, for over 29 years, Honeywell. At Honeywell Lou held numerous senior executive level business positions, including Director of Marketing, with responsibilities for over $100 million in orders and P&L, and Director of Sensors, a fully autonomous business.   As President of TMA E-Marketing, Lou has directed and participated in numerous marketing campaigns for businesses and organizations. Lou holds five patents, has been published nationally, and is considered a leading authority on Internet marketing. Lou holds a B.S. degree from St. Peter’s College and an M.S. degree from Fordham University.